Building in public

What we're thinking.
What we're building.

Honest posts about what's working, what isn't, and what we're learning building the payroll layer for Indian SMBs.

What we're building next — and why we're building it in this order
The free payroll tool is live. Here's what comes next: completing the output suite, direct filing, and the API we haven't talked about publicly yet.
What we're building at cohort26 — and why
India has 63 million small businesses. Almost none of them have payroll that works. Here's what we're building, why we think it matters, and why now.
14 days, one pivot, and a free tool we didn't plan to build
A raw commit-by-commit account of everything we shipped from April 12 to April 26 — the bugs, the wrong bets, and what changed when we discovered CAs don't do payroll.
We thought CAs were our customer. We were wrong.
We built a payroll tool and spent a week pitching CAs. Nobody was interested. Here's what we learned about who actually processes payroll in Indian SMBs — and why it changes everything about how we go to market.
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